Blue Gold Beverages, Inc. reported on March 31 that it is in the final stages of due diligence on its proposed acquisition of EPIC Nutrition.
Epic Nutrition noted it is preparing to launch an aggressive internet marketing campaign around its existing and new product brands. nrgshot.com is the current website for the NRG Energy Shot brand.
According to a release, the new interactive websites include: goodnightshot.com - the site for the new Goodnight sleep and relaxation shot, pro-n-go.com - the site for the new NRG Pro-N-Go protein infused energy shot. Social media feeds such as Twitter, Facebook and YouTube will be used to inform consumers about the products, promotions and healthy living tips.
Daniel Solomita President and CEO of Blue Gold Beverages stated, "We at Blue Gold Beverages consider the EPIC line of products to be an excellent addition to our lineup given that the American energy drink market is anticipated to reach an astounding $19.7 billion in 2013. Epic Nutrition's "NRG energy shot" is the perfect product for Blue Gold Beverages to penetrate this market.
Blue Gold Beverages, Inc. is a producer of private label water and specialty beverages in North America.
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